We make digital interaction natural, tangible and FUN. OoBI is a wildly creative startup revolutionizing the way people interact with digital content. We design and develop products that employ NUI (Natural User Interaction/Interface) to access digital content. With specialization in Interaction design for NUI and GUI (Gestural based User Interfaces) we aim to make digital information tangible, fun and natural to use. At OoBI we believe that we can improve the life of people through proper design, and we are passionate about doing this especially for India. Specialties Interaction Design, Interactive installation, Innovative product display, User Research, Interactive technologies, Multitouch table The latest product RealiT allows developers/builders to showcase their projects in an immersive way at a finger tip. By employing natural interaction through multi-touch in hardware, and Business intelligence and analytics in software, the product serves a far better experience for customers and improved sales decisions for builders. While customers get maximum information about project in a simple and fun way, the sales team can keep track of customer engagements and information requirements. RealiT also reduces the time to explain property details to customers to half, as compared to paper brochures. The user experience of the product is designed keeping the largeness of realty sector in mind where everything is larger than life.